\ˈshä-dən-ˌfrȯi-də\. : a feeling of enjoyment that comes from seeing or hearing about the troubles of other people.
Why do I feel like pointing out the flaws in the land of the Big Fruit? Is it perhaps because of the incredible arrogance displayed for so many years, originally led by the Grand Poobah Steve Jobs and then perpetuated ad nauseum by his followers who are rewriting history to make it so Apple invented all that’s good?
Fact is, one of the Baristas at my regular Starbucks just upgraded his iPhone 4 to a……..Samsung Galaxy S5, calling Apple a joke. What’s even more telling is the tone with which both the Daily Show and Stephen Colbert have talked about the 6 and 6+; how long can something be the butt of so many jokes and still be hip?
Now think about this: Apple has been the most valuable company in the world for a while now, with billions in the bank, and what have they come up with? Two phones that are little more than playing catch-up with Android and a watch, in a whole year! Look at what Samsung has introduced: many computers, a few watches, probably ten phones, televisions and other appliances…. it’s really quite incredible how big the difference is. And then Apple releases iOS 8.0.1 so bad that they have to pull it! Still, they sold 10 million 6 and 6+’s to people sight unseen, that’s how much people love this brand. It’s crazy.
From here I don’t see a way out of the hole Apple has dug for itself. iOS is becoming more and more unstable, with the newest version crashing 70% more than the last, and major compatibility problems for older apps, some of which might never be updated. With more than 80% all the world’s smartphones running Android, it has become the first platform to develop for and although right now iPhone users are on average richer, thus more interesting for some companies, the lack of interoperability of its ecosystem only means it’ll become more and more marginalized just like happened to the Mac in the days of OS9. There’s just now way Apple can compete with all the other guys pushing the limit and it’ll rather die than play along.
Speaking of computers, a buddy of mine just bought a new (used) Mac Pro. He paid $600 for a 2009 (!!!!) machine with a Nehalem 2.93Ghz quad core, just a little faster than a Haswell i3 dual. This machine is for studio use, so 4 internal drives is a good feature and the plan is to put a Motu 424 in there, which is still one of the very best low-latency solutions and maybe the most stable. The guy he bought it from had gotten the new Mac Pro, the trash can model. Of course his desk was filled with peripherals and cables: external hard drives and such! Again, form over function, in the worst way. I have to say, it kind of scares me that anyone could fall for this.
The big Thunderbolt experiment seems to be backfiring on Apple too as Intel has not been getting on board. Now Motu has dropped the 424 because new Macs don’t have any PCIe slots anymore, where you can still build a new Windows machine with even a PCI slot. We’ve ended up in a situation where we’ve taken a step back in functionality because real-time input monitoring is not an option unless you’re spending huge wads of cash, or buying something used! Golden tip: Motu 2408 MK3’s with card are going dirt cheap on Ebay, as low as $350. If you have the slot, this is the way to go, with a cheap machine and a copy of Sonar you’ll have a rock solid system that’ll blow away anything short of Protools HD; for under a grand……
OK, I’m done with my schadenfreude; it’s time to let it go and let the chips fall where they may! Just don’t come knocking when you realize it’s time to get off the Apple bandwagon and now you need to figure out how to get your data out of the walled garden. Why don’t you ask the ‘genius’ at the temple, I mean Apple Store?
In response to what some users have dubbed #bendgate, Apple says handsets which bend when placed in pockets will be replaced — on condition of a “Visual Mechanical Inspection.”